FriendsFair is a family start-up founded by Inna and Daria.

Inna is the heart of the start-up. During corona, she was trying to open her own knitting shop online and encountered so many difficulties with setting up and promoting Instagram, Facebook page, her own website that she did not have time for doing what she really wanted to do – knitting. This is why Inna has decided to create FriendsFair, a marketplace for those who also want to focus on offering what they love locally. For Inna, integration of her generation over 50 and co-existence of various cultures, languages, skills on one platform were and remain especially important.

Daria is the head of the start-up. She has been working in innovation management internationally for many years now and she burns for the idea of inclusivity across cultures while focusing on benefits for the local community. She is integrating new technologies, working on the technical part of user experience and creating partnerships with our sellers and other start-ups.